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ARTICLE: Indirect media bribery common at local and regional levels in US media

The non-transparency of media is related to the issues of native advertising and content marketing. Katerina Tsetsura and Kelsie Aziz, both of University of Oklahoma, surveyed 287 members of the Public Relations Society of America on media transparency practices. According to the results, media bribery is not a pressing issues in the United States. New … Continued


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ARTICLE: The relationships between PR and journalists in Germany

Relationships between journalists and PR practitioners are complex. Thomas Koch, of Johannes Gutenberg University Mainz, Magdalena Obermaier and Claudia Riesmeyer, both of Ludwig-Maximilians-University of Munich, conducted a survey to which 835 journalists and 601 public relations practitioners in Germany responded, looking at how public relations exerts power over journalists. The research studies six bases of … Continued


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ARTICLE: Dutch papers don’t rely too heavily on press releases

In a new study, Jelle Boumans of the University of Amsterdam took a look on how press releases impact news content in the Netherlands. Boumans used automated content analysis on 4455 press releases between 2004-2013 and examined how press releases about different corporations and NGOs are used in Dutch newspapers and by news agencies. Boumans’ … Continued


ARTICLE: Codes of ethics not adapted to the rise of sponsored content

The current codes of ethics do not address sponsored content sufficiently, a new study states. The article by Pasi Ikonen and Vilma Luoma-aho of the University of Jyväskylä and Shannon A. Bowen of the University of South Carolina studied ethical guidelines from journalism, public relations, marketing and advertising. Sponsored content has gained popularity in the … Continued


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ARTICLE: Gaming journalists defending their role during GamerGate

During the GamerGate controversy in 2014 and 2015, gaming journalists had to manage a debate on two fronts: defending gaming journalism and remediating attacks on women. Gregory Perreault of Appalachian State University and Tim Vos of University of Missouri conducted interviews with 17 gaming journalists and analysed several published responses to criticism. The authors conducted … Continued


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ARTICLE: Advertisers have little influence over news

An advertiser’s financial importance to a publication usually does not influence the way that advertiser’s press releases are treated, write Juliane Lischka, Julian Stressig, and Fabienne Bünzli, all of University of Zürich. The authors compared the press releases issued by eight Swiss banks and the coverage the banks got from three Swiss newspapers. This was … Continued


ARTICLE: Play metaphor is common in political PR

  The relationship between politicians and talk show producers is a tense one, write Marcel Broersma , Bas den Herder and Birte Schohaus, all of University of Groningen. The authors explore which interpretive repertoires political PR advisors use to describe their relations with talk show journalists. 10 interviews with PR advisors, and 11 interviews with Dutch politicians and … Continued


ARTICLE: Greenpeace led Dutch nuclear energy debate

Greenpeace was better able to get its message across to Dutch newspapers than nuclear energy companies, write Jelle Boumans and Rens Vliegenthart, both of University of Amsterdam, and Hajo Boomgaarden, of University of Vienna. The authors analysed press releases from two nuclear energy producers and Greenpeace, wire copies from two Dutch news agencies, and news … Continued


ARTICLE: Advocacy groups most influential over UK press

Anti-fracking advocacy groups were most capable of getting their messages through to the British press, write Jordan Neil, Tiffany Schweickart, Tianduo Zhang and Spiro Kiousis, all four of University of Florida, Josephine Lukito, of University of Wisconsin, Ji Young Kim, of University of Hawaii, and Guy Golan, of Syracuse University (names not in original order). … Continued


ARTICLE: Balancing between PR and journalism

The editors working in custom publishing share many characteristics with journalists, writes Thomas Koch, of University of Mainz. Koch surveyd 197 German editors who worked in custom publishing, such as customer magazines. More custom publishing editors have journalistic than PR training, Koch found. Nearly half (46 %) had previous experience from working in journalism. In … Continued