Untitled by klimkin, licence CC0 1.0

ARTICLE: For audience engagement, print is still king

Audiences to United Kingdom’s largest news brands still overwhelmingly consume their news via print, Neil Thurman, of both Ludwig Maximilian University of Munich and University of London, discovered. Thurman used a novel combination of audience data to compare the time spent with different news brands and delivery platforms. Eleven of UK’s largest newspaper brands were … Continued

Comments by Judit Klein, licence CC BY-ND 2.0

ARTICLE: Online audience engagement is not that important

Audience engagement features affect the perceived value of a news outlet only slightly, Isabelle Krebs and Juliane A. Lischka, both of University of Zurich, write. The authors surveyed 313 Swiss university students over their online news consumption behaviour. Engagement -meaning commenting, sharing, poll-taking and so forth- had little to no effect on the news outlets’ … Continued

Reading by Kamil Porembiński, licence CC BY-SA 2.0

ARTICLE: Writing about solutions will leave readers wanting more

If a story on social problems includes information about potential solutions, the readers will be more interested to read more on the subject, Karen McIntyre, of Virginia Commonwealth University, writes. McIntyre had 242 American adults take part in an online experiment, where they were exposed to news stories about sex trafficking. Some participants read the … Continued

ARTICLE: Media motivations during war time

Claudia Kozman and Jad Melki, of Lebanese American University, study news media uses during war. They explore what types of media channels fulfilled which needs and gratifications, and what media sources people prioritized during time of war. The article applies the uses and gratifications (U&G) theoretical framework to a war and conflict situation. Survey with 2192 Syrian nationals living … Continued

Computer by Nathan Sawaya, photographed by Maureen Barlin, licence CC BY-NC-ND 2.0;

ARTICLE: What works in motion graphics?

A study by Spencer Barnes, of University of North Carolina at Chapel Hill, investigated how different motion graphic structures affect user experience. Barnes conducted an experiment with 82 US college students, who were exposed to variations of two different motion graphics. The students then answered questions that measured, for example, immersion and comprehension. The classical … Continued

Untitled by derRenner, licence CC0 1.0

ARTICLE: Native ads undermine trust in news

Viewing political native advertisements decreases the audience’s trust in political news, a study by Magnus Hoem Iversen and Erik Knudsen, both of University of Bergen, proves. The authors had 733 Norwegians participate in an online experiment. The participants first viewed pieces of political news that were labelled either clearly or vaguely as advertisements. A control … Continued