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ARTICLE: Political views influence how individuals perceive partisan news media brands

How do people‚Äôs political ideology affect perceptions of news media brand personality? Danny D. E. Kim of the University of Pennsylvania, analysed 588 survey responses in the US across the dimensions of aggression, heroism and warmth. Political ideology has little impact with regard to mainstream media, the author found. However, there were significant differences for … Continued

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ARTICLE: Hard news pictures engage younger audience

What kind of photojournalism is best at engaging the audience? T.J. Thomson and Keith Greenwood, both of University of Missouri, investigated the question through a Q method study with 30 American Instagram users. Thomson and Greenwood selected 16 Instagram accounts of established news organisations and photojournalists. They then selected the three most well-received images from … Continued

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ARTICLE: Solutions journalism will leave readers feeling less anxious

When writing about problems, journalists should also include information on solutions, Karen McIntyre, of Virginia Commonwealth University, writes. McIntyre conducted an experiment with 110 American college students. First the participants were asked to estimate their current mood. Then they proceeded to read versions of two problem-focused news articles, after which the participants were surveyed again. … Continued

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ARTICLE: Who re-tweets clickbait links on Twitter?

Who forwards “clickbait” links on Twitter, and how do those Twitter messages differ from “non-clickbait” tweets? Abhijnan Chakraborty, Rajdeep Sarkar, Ayushi Mrigen and Niloy Ganguly, all of Indian Institute of Technology Kharagpur, studied the questions by analysing millions of tweets and re-tweets. The team started with 12 media organisations present on Twitter. This included both … Continued

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REPORT: Segmenting news subscribers by mindsets

Identifying news subscriber personas gives publishers a new way of thinking about their audience, writes Tran Ha, of American Press Institute, in a new report. As a part of their Media Insight Project, the institute conducted in-depth interviews with 15 people who represent different extremes in news subscription behavior. Based on these interviews, the authors … Continued

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ARTICLE: British readers spend more time with newspapers in print than online

Even though newspaper circulations have been falling and news are consumed more via smartphones, readers still spend much more time with newspapers’ print versions than with their websites and apps, a study finds. Neil Thurman of LMU Munich and City, University of London, and Richard Fletcher of the University of Oxford, compared time spent with … Continued

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ARTICLE: Negative comments undermine news’ credibility

If online news articles are accompanied by negative comments, the readers will find the articles less credible, T Franklin Waddell, of University of Florida, discovered. Waddell conducted an online experiment with 289 Americans, who were exposed to a news story about heroin addiction. In the experiment participants viewed the same news article, but under eight … Continued