Tag: audience
A commonly cited truism is that smartphones are fracturing news reading into fast, intermittent spates of attention – so-called “snacking” or “grazing” on news. But is this really the case, … Continued
If the audience is increasingly able to select the news sources they follow, how come so many still perceive the media as biased? An American team of researchers investigated the … Continued
Which types of social media posts gather most interaction from the audience? Are there differences between newsrooms and social media platforms? Anders Olof Larsson, of Westerdals Oslo School of Arts, … Continued
How does the post-Millenial generation assess the Twitter behaviour of journalists compared to celebrities and opinionators? Jasun Carr, of Idaho State University, and Mitchell Bard, of Iona College, conducted an … Continued
What kind of people are more likely to develop their news media literacy (NML) skills, ask Melissa Tully, of University of Iowa, and Emily K. Vraga, of George Mason University. … Continued
Readers associate innovation with unique or alternative ways of doing journalism, not necessarily with just technology. A research by Summer Harlow, of Florida State University, looked at audience motivations of … Continued
People with low need for cognition (NFC) will feel more knowledgeable after reading an incomprehensible news article than after reading a comprehensible article, Mathias Weber and Christina Koehler, both of … Continued
How are political leaders treated by newspapers, and how does that affect the leaders’ popularity? Daniel Stevens, of University of Exeter, and Barbara Allen, of Carleton College compared the United … Continued
When Americans are asked whether they trust “the news media”, an overwhelming majority will say they do not. However, when they are asked about the particular news sources they use … Continued
How do our Facebook friends influence what news we read? Nicolas M. Anspach, of Temple University, studied how people select political news in social media. The author conducted a survey … Continued
