Picture: Macro Ten Dollar Bill by Eli Christman, license CC BY 2.0, adjusted light

REPORT: Segmenting news subscribers by mindsets

Identifying news subscriber personas gives publishers a new way of thinking about their audience, writes Tran Ha, of American Press Institute, in a new report. As a part of their Media Insight Project, the institute conducted in-depth interviews with 15 people who represent different extremes in news subscription behavior. Based on these interviews, the authors … Continued


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ARTICLE: British readers spend more time with newspapers in print than online

Even though newspaper circulations have been falling and news are consumed more via smartphones, readers still spend much more time with newspapers’ print versions than with their websites and apps, a study finds. Neil Thurman of LMU Munich and City, University of London, and Richard Fletcher of the University of Oxford, compared time spent with … Continued


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ARTICLE: Negative comments undermine news’ credibility

If online news articles are accompanied by negative comments, the readers will find the articles less credible, T Franklin Waddell, of University of Florida, discovered. Waddell conducted an online experiment with 289 Americans, who were exposed to a news story about heroin addiction. In the experiment participants viewed the same news article, but under eight … Continued



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ARTICLE: Deciding which news to trust among competing narratives in Ukraine

With contradictory strategic narratives from different parties and governments, propaganda and disinformation, Ukraine’s news media environment has been a difficult one to analyze properly. Joanna Szostek of Royal Holloway, University of London, investigated how Ukrainian people decide where to get their news and what to believe. The author gathered 30 audio-diaries and in-depth interviews with … Continued


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ARTICLE: Why and how do Singaporeans share news?

How do people choose what news to share – and with whom? Debbie Goh, Richard Ling, Liuyu Huang and Doris Liew, all of Nanyang Technological University, investigated the question by focus group interviews with over 60 Singaporeans of various ages and backgrounds. There are two main types of news-sharing behaviour, the authors found. First, the … Continued


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ARTICLE: Grammar still matters in the digital age

Do audiences care about errors in grammar? Alyssa Appelman, of Northern Kentucky University, and Mike Schmierbach, of the Pennsylvania State University, studied how grammatical errors in news articles affect people reading them. They conducted four experiments in the United States. The first two tested the main effects of grammatical errors on audience perceptions, and two … Continued




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ARTICLE: User generated content makes news appear less trustworthy

“It appears that journalism’s trustworthiness will more likely suffer than benefit from an increased use of UGC”, write Katherine M. Grosser and Florian Wintterlin, both of University of Münster, with Valerie Hase, of University of Zurich (names not in original order). The authors conducted an online experiment with 487 Germans, exposing the participants to articles … Continued