The work of news avoidance among news consumers and avoiders

The study “Avoiding News is Hard Work, or is it? A Closer Look at the Work of News Avoidance among Frequent and Infrequent Consumers of News” by Stephanie Edgerly from Northwestern University explored the experiences of both frequent and infrequent news consumers when avoiding news. News avoidance is an interesting concept in today’s world, when … Continued

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Published: 31 Jan 2024

Framework for audience fragmentation as a global phenomenon using India as a case study

The study “Rethinking Audience Fragmentation Using a Theory of News Reading Publics: Online India as a Case Study” by Subhayan Mukerjee from National University of Singapore used the case of online India to build a more inclusive theoretical framework for audience fragmentation studies that is not so Western-centric but extends to the Global South. Audience … Continued

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Published: 22 Feb 2022