Framework for audience fragmentation as a global phenomenon using India as a case study

The study “Rethinking Audience Fragmentation Using a Theory of News Reading Publics: Online India as a Case Study” by Subhayan Mukerjee from National University of Singapore used the case of online India to build a more inclusive theoretical framework for audience fragmentation studies that is not so Western-centric but extends to the Global South. Audience … Continued


Impact of headline writing approach

The study “Anticipating Attention: On the Predictability of News Headline Tests” by Nick Hagar and Nicholas Diakopoulos from Northwestern University, and Burton DeWilde from b Chartbeat Inc. measured the importance of textual features to headline performance, in other words how effective a headline is in capturing the attention of the reader. Headlines in newsrooms are … Continued


Use of conservative summary sites linked to hostile media perception

New study “Anti-media expression by citizens: conservative summary sites, hostile media perceptions, and media trust in Japan” by Masahiro Yamamoto and Hyerim Jo of University at Albany, State University of New York, and Weina Ran of Rensselaer Polytechnic Institute examines the links between anti-media messages, hostile media perceptions, and media trust.  The authors hypothesize that … Continued


Emotionalizing news topics and the effect of constructive television journalism

The study “The Impact of Constructive Television Journalism on the Audience: Results from an Online Study” by Roman Rusch and Erk Simon of West German Broadcasting Kim Otto of University of Würzburg, and Detlef Flintz of West German Broadcasting, investigated the impact of constructive television journalism on the minds and emotions of its viewers. In … Continued