Framework for audience fragmentation as a global phenomenon using India as a case study

The study “Rethinking Audience Fragmentation Using a Theory of News Reading Publics: Online India as a Case Study” by Subhayan Mukerjee from National University of Singapore used the case of online India to build a more inclusive theoretical framework for audience fragmentation studies that is not so Western-centric but extends to the Global South. Audience … Continued


Alternative media and media polarization/fragmentation

The study “What News Users Perceive as ‘Alternative Media’ Varies between Countries: How Media Fragmentation and Polarization Matter” by Desiree Steppat, Laia Castro and Frank Esser all from University of Zurich investigated what news sources are considered to be alternative media by news users in five countries: Denmark, Italy, Poland, Switzerland, and United States.  In … Continued