Tag: audience
When writing about problems, journalists should also include information on solutions, Karen McIntyre, of Virginia Commonwealth University, writes. McIntyre conducted an experiment with 110 American college students. First the participants … Continued
Who forwards “clickbait” links on Twitter, and how do those Twitter messages differ from “non-clickbait” tweets? Abhijnan Chakraborty, Rajdeep Sarkar, Ayushi Mrigen and Niloy Ganguly, all of Indian Institute of … Continued
Identifying news subscriber personas gives publishers a new way of thinking about their audience, writes Tran Ha, of American Press Institute, in a new report. As a part of their … Continued
Even though newspaper circulations have been falling and news are consumed more via smartphones, readers still spend much more time with newspapers’ print versions than with their websites and apps, … Continued
If online news articles are accompanied by negative comments, the readers will find the articles less credible, T Franklin Waddell, of University of Florida, discovered. Waddell conducted an online experiment … Continued
How does the media affect people’s expectations of their future financial situation? Antonis Kalogeropoulos, of University of Oxford, investigated the question in the Danish context. The author surveyed 1 043 … Continued
With contradictory strategic narratives from different parties and governments, propaganda and disinformation, Ukraine’s news media environment has been a difficult one to analyze properly. Joanna Szostek of Royal Holloway, University … Continued
How do people choose what news to share – and with whom? Debbie Goh, Richard Ling, Liuyu Huang and Doris Liew, all of Nanyang Technological University, investigated the question by … Continued
Do audiences care about errors in grammar? Alyssa Appelman, of Northern Kentucky University, and Mike Schmierbach, of the Pennsylvania State University, studied how grammatical errors in news articles affect people … Continued
Journalism is seen as part of the same societal elite as political institutions, write Thomas Hanitzsch and Nina Steindl, both of Ludwig Maximilian University of Munich, with Arjen Van Dalen, … Continued
