Danes trust text the most on the internet, and other findings

A national survey of Danish digital media use has been published. Its results suggest that despite of their widespread use of the internet, Danes are fairly conservative in their habits. For example, well over half (58%) of the study’s subjects preferred text over video or audio presentations of news.

Other results show that even though the Danes are avid social media users, they aren’t very active in using it to recommend or to comment on news. News websites are still the most popular way to come across timely information, and despite the availability of mobile applications most Danes prefer to read their news at home.

The full study, in Danish, is available online here.

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