Newspapers describe different subgroups of men in different terms, note Paul Baker, of Lancaster University, and Erez Levon, of Queen Mary University of London. They used a two-pronged research method to dissect the ways six different subgroups of men are portrayed in UK newspapers. Their goal was to test a combination of qualitative and corpus analysis in critical discourse analysis.
The authors end up recommending a triangulation method in the future, as both strains of research found results missing from the other. In terms of masculinity representations, Baker and Levon found that “black” men were pictured as physically imposing, violent and criminal; “Asian” men were seen as sexual predators yet capable entrepreneurs. “Working class” men were disadvantaged; both “white” and “middle class” men discriminated against in favor of minorities. Finally, “upper class” men were pictured as rude, effeminate and immoral.
The results were published in an online-first article of the journal Discourse & Communication, and it can be accessed here (abstract public).