Nico Drok, Liesbeth Hermans and Karijn Kats, all of of Windesheim University of Applied Sciences, explore how Dutch millennials’ social engagement relates to their news interest, their news media use and their news preferences. The study is part of a research project called “Young people, news media use and participation”.
Data were collected in 2014, using a quantitative online survey.
The study shows that the relation between young people’s social engagement and their news interest is still strong. Their social engagement does have a significant positive relationship with the use of most national news media, but this is not true for the use of local/regional news media. Findings also show that social engagement is positively related to a citizen-oriented approach of news but not to consumer-oriented approach.
The article “Decoding youth DNA: The relationship between social engagement and news interest, news media use and news preferences of Dutch millennials” was published by Journalism. It is available here.
Picture: Faces by micadew, licence: CC BY-SA 2.0