Weaponized memes: the case of Pepe the Frog

New article “Weaponizing Memes: The Journalistic Mediation of Visual Politicization” by Chris Peters from Roskilde University and Stuart Allan from Cardiff University develops the concept of “mimetic weaponization” for journalistic theory by focusing on the example case of Pepe the Frog, a meme widely used by alt-right. The term meme originates from Richard Dawkins, who … Continued