PAPER: New shape of magazine editors


How have the digital shift and the need for speed changed the editing process and goals of editing? How can the editor enhance audience participation? asks Kati Toivanen. The newly published paper classifies four emerging editorial roles that manifest different aspects of the changes that magazine editors are undergoing in their daily work. These roles are the commercial editor, the digital editor, the community editor, and the (in)visible editor.

In the end, Toivanen claims, everything has changed – and nothing has changed.

Read the full paper here.

Picture: A Multitasking Busy Guy by uberof202 ff Licence: CC BY-SA 4.0

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