For most Swedes, internet is the most important information source

A recently published study details the internet use of Swedes. Internet use is widespread and still growing, and its importance greatest to the young, the study confirms. More surprising is the finding that a total of one million Swedes still forego internet use altogether.

Of interest to journalism scholars: mobile and tablet use is booming and ever more users have gotten accustomed to paying for online content. Most of these sales come from various video, but internet’s value as an information provider is noted: for Swedes under 45 it’s their number one source. Still, it’s not all about the web, either: as a person ages, his or her valuation of newspapers rises, the study notes.

The entire study is available online here.

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