International Journal on Media Management is calling for papers for its special issue on Big Data and Media Management.
The issue looks for research that employs big data to address media management questions; that analyzes the uses of big data in the media management sphere; or that explores the broader implications of how big data use (or misuse) might transform how media is produced, distributed, marketed, or consumed.
Specific areas of interest for this special issue include, but are not limited to:
- Big data and the potential transformation of audience measurement
- Big data and algorithmic decision-making in media production and consumption
- Ethical and policy issues surrounding the use of big data in media management contexts
- The role of big data production and marketing in the economics, business models, and strategy of contemporary media organizations
- The impact of big data on the future of media professions
- Big data’s potential for uncertainty reduction in predicting audience tastes and preferences
- Historical context for big data’s role in media management
- Privacy issues related to the use of big data in media management
- The social and cultural implications of the use of big data in media management
- Ethnographic research on the usage of big data in media management contexts
- Promise versus performance in the use of big data in media management
Submission deadline is 14 December 2015. Submissions must be in English and should be no longer than 6,000 words. Articles must be submitted via the electronic submission system.
More information is available at the journal’s website.