ARTICLE: Transmedia strategies in journalism


Multiplatform news media production is already a reality that will inevitably grow and improve. In their newly published article Renira Rampazzo Gambarato and Lorena Peret Teixeira Tárcia present a model of analysis of transmedia strategies for the news coverage of planned events that can contribute to this process of growth and improvement in the transmedia journalism realm.

According to the writers the model has been developed to address fundamental features involved in transmedia strategies of journalistic coverage in order to contribute to the analytic needs of scholars and journalists and applied research in the interest of the news media industry.

The study is published online by Journalism Studies and it can be found here.

Picture: Little and large by Matthew G licence: CC BY 2.0


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