ARTICLE: Digital platforms and election campaigns


The rapid growth in popularity of digital media platforms has generated interest in how Americans use digital news platforms to engage with democracy, writes Jason A. Martin, of College of Communication, DePaul University. This study investigates the relationship of several popular digital platforms for delivering news with participation in an election campaign.

The study is based on a survey of 405 randomly selected registered voters. Results show, for example, that online expression was significantly related to participation, and enhanced digital news use’s association with participation across platforms.

A commitment to effective and creative coverage of political campaigns may produce a reciprocal effect that benefits a news organization’s website traffic and its social networking site engagement, the authors write.

The article “Digital platforms and differential gains: Campaign news, online expression, and political participation” is published online before print by Electronic News. Find the article here. The abstract is free.

Platform by mrhayata, licence: CC BY-SA 2.0

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