PR influence on news coverage is affected by both the attributes of individual journalists and by journalistic work routines, write Magdalena Obermaier, of Ludwig-Maximilians-University of Munich, Thomas Koch, of Johannes Gutenberg-University of Mainz and Claudia Riesmeyer, of Ludwig-Maximilians-University of Munich.
The scholars analyzed the extent and source of the perceived influence of PR on news coverage via a survey of German journalists. They found that journalists perceived over one third of their work to be influenced by PR. Study concludes that PR do affect journalistic content and journalists are aware of this influence.
The article is published online before print by Communication Research. Read the article here. (abstract public)
Picture: Newspaper by Silke Remmery, licence: CC BY 2.0