Lucy Küng, Google Digital News Senior Research Fellow at the Reuters Institute, talked to us about her new research report. She gave a keynote talk at the Median ja viestinnän tutkimuksen päivät conference, in Jyväskylä, Finland, April 2018.
For “Going Digital. A Roadmap for Organisational Transformation”, Küng studied several news organizations including The Washington Post, Axel Springer, Schibsted, Vox, the Financial Times, and Dagens Nyheter, identifying best practices in organisational transformation. She highlights focusing on strategy, data and human relations. Küng is working to expand the report into a book.
The report is freely available on the Reuters Institute’s website.