ARTICLE: In Sweden, print-only readers are old and few

Mobile media has become the most significant form of news young Swedes consume, write Oscar Westlund and Mathias Färdigh, both of University of Gothenburg. They combed through the results of 27 consecutive national surveys to see how the emergence of mobile media has changed media consumption patterns. They found that all age groups mainly used … Continued


For most Swedes, internet is the most important information source

A recently published study details the internet use of Swedes. Internet use is widespread and still growing, and its importance greatest to the young, the study confirms. More surprising is the finding that a total of one million Swedes still forego internet use altogether. Of interest to journalism scholars: mobile and tablet use is booming … Continued