Picture: human eye photo by Vanessa Bumbeers, license Unsplash

Eye tracking study of news interaction on Facebook

The new article by Adrian Vergara, Ignacio Siles, Ana Claudia Castro, and Alonso Chaves, all of Universidad de Costa Rica, explores how Facebook users consume news incidentally through their news feed. The study analyzed the eye movements of 41 social media users, 62% women and 38% men. Participants were university students from different majors. Facebook … Continued