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REPORT: Online news ever more popular, only few willing to pay for it

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The annual Digital News Report has just been published by Reuters Institute for the Study of Journalism. The report is based on a international online YouGov-

This year’s key findings show for example that the importance of social media platforms is increasing, such as the use of mobile news. Also, online video news are consumed more and more.

Mobiles and tablets keep getting more and more popular in news consumption, however the growth of tablets has slowed. Digital-born brands keep increasing their share of news.

Sales of printed newspapers have continued to fall in most countries. Unfortunately, there is no significant increase in in willingness to pay for online news. The lowest surveyed country was the UK, where only 6% pay for the news. In Finland the figure is highest, as 14% pay for online news.

In 12 country average, 74% read newspapers in print or online.

Online advertising annoys people, the report notes, and the use of advertisement blocking software such as Adblock increase in use.

Read the whole report here, with specific country data available.

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