Blockbuster movies receive easy media attention because they carry both “publicist” and media commercial news value, argue Nete N. Kristensen of University of Copenhagen and Unni From, of University of Aarhus.
They analyze the coverage of 3 blockbuster movies in Danish newspapers. They argue there is a two-fold reason for high coverage: the promotional culture surrounding the movie events itself and the sociocultural debate of the movie itself.
Their article was published in online first in the Communication, Culture & Critique. It can be accessed here (abstract public).