This new article examines the effect of website structure on readers attitudes and attention. The study is written by Karen McIntyre, of Richard T. Robertson School of Media and Culture and University of North Carolina at Chapel Hill, Spencer R. Barnes, School of Media and Journalism, University of North Carolina at Chapel Hill and Laura Ruel, also of School of Media and Journalism, University of North Carolina at Chapel Hill.
Authors study which website type is more effective—a linear, scroll-through site or a nonlinear, click-through site.
Writers claim that after looking at the scroll-through site users recognized facts better, but after looking at the click-through site they understood the content better. These findings support previous research about the subject.
The article is published online before print by Electoric News. It is available here.
Picture: Smartphone by Christian Hornick, licence: CC BY-SA 2.0