ARTICLE: Strategies of Finnish Broadcasting Company

Picture: Sunset tracks by Arne Hückelheim, licence: CC BY-SA 3.0, cropped, added contrast

How have managers at Finnish Broadcasting Company interpreted the dramatic changes in media environment during the last 40 years? A recent article by Päivi Maijanen of the Lappeenranta University of Technology, dives into this question.

The analysis is based on a qualitative content analysis of annual reports. The results show how strategic decisions have evolved through a certain path during the years.

The article published recently in Journal of Media Business Studies is available online (abstract public).

Picture: Sunset tracks by Arne Hückelheim, licence: CC BY-SA 3.0, cropped, added contrast

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