Using Foucault’s analytical tools and Mulvey’s concept of ‘gaze’, Amy Godoy-Pressland of University of East Anglia analyses representation of sportswomen in British Sunday newspapers during January 2008 to December 2009.
Her analysis, both quantitative and qualitative, focuses on the display of female bodies and normative femininity. Godoy-Pressland analyses the imagery of bodies through the concept of surveillance techniques and hegemonic power. Findings demonstrate how the surveillance occurres in four ways: the body is trivialised, secondary, commercial or feminine.
‘No hint of bulging muscles’: The surveillance of sportswomen’s bodies in British print media was published as an online-first version in the journal Journalism. Read the article here (abstract public).