Reciprocal relationships between the audiences and journalists are a crucial component of hyperlocal journalism, write Dave Harte and Jerome Turner, both of Birmingham City University, with Andy Williams, of Cardiff University (author names not in original order). They analysed 1 941 pieces of hyperlocal journalism, interviewed 35 journalists, and did a case study on one hyperlocal news outlet.
The study shows that hyperlocal journalists are deeply embedded in their communities and work closely with their audience. The journalists receive tips, information, user generated content, and reporting help in exchange for going along with the audiences’ whims of, for example, using the platform for discussing pets.
The article “Reciprocity and the Hyperlocal Journalist” was published by the journal Journalism Practice. It is available online (abstract free).
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