In changing media environment news organizations need to enrich the services they offer to their readers. Tom Evens and Kristin Van Damme investigate whether and to what extent people would be willing to share personal data with news organisations as a new currency for accessing more news content.

Article presents the results of a Belgian big data project called “Media ID”. The results indicated that many are willing to share personal data to access news content. The main concern is that the collection of personal data poses huge challenges with regard to data protection and privacy.

Article is published by International Journal on Media Management and it is available here. 

Picture: Coins by Thomas Au, licence: CC BY 2.0