Messages sent from news organisations’ official Twitter accounts more often mention journalistic accounts than others, write Martin Chorley and Glyn Mottershead, both of Cardiff University. The authors algorithmically analysed over 11 million Twitter messages, or tweets, sent from 2303 accounts between March and July of 2015.
News organisations mainly tweeted original content, which made up just over 80 per cent of these accounts’ output. When the organisations mentioned other Twitter users, news-related accounts were mentioned over 50 per cent more often than accounts of other types.
For individual journalists, original messages also formed the majority with just over 71 per cent. In term of mentions, however, individual journalists differed from official organisational accounts: individuals referred more often to non-journalistic accounts than to journalistic ones.
The article Are you Talking to Me? was published by the journal Journalism Practice. It is available online (abstract free).
Picture: Untitled by geralt, licence CC0 1.0.