A weakly market-oriented newsroom focuses on the needs of citizens, not on making money, writes Patrick Ferrucci, of University of Colorado Boulder. The study examines how journalists at weakly market-oriented news organizations perceived the effects of their weak market orientation.
The author asked 23 American journalists working at digital news organizations with weak market orientations what are the positive and negative effects market orientation had on their newsroom.
As positive effects journalists identified increased amount of time to work on stories, stronger engagement with their audience and more autonomy. Lack of technological innovation, a lack of overall funding, and a lack of credibility were identified as negative effects.
The article “Money matters? Journalists’ perception of the effects of a weak market orientation” was published online before print by Convergence. It is available here. Abstract is public.
Picture: Money by Nikki Buitendijk, licence: CC BY-ND 2.0