Gina Masullo Chen, of University of Texas at Austin, Peter S. Chen, of University of Texas at Austin, Chen-Wei Chang, of Fudan University, and Zainul Abedin, of University of Southern Mississippi study what influence does news video quality have on college-age news consumers’ perceptions of the videos as well as their perceptions of the credibility and value of the newspaper that produced the videos.
The study is based on an online experiment with 212 college-age subjects. The authors hypothesized that news consumers would link video quality to newspaper credibility.
The findings show that news consumers can detect quality differences in news videos. This leads them to value high-quality videos over low-quality videos. People exposed to low-quality videos on a newspaper website considered the news organization as less credible and lacking in value.
The article “News video quality affects online sites’ credibility” was published by Newspaper Research Journal and it can be found here.
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