Online videos provided by Spanish newspapers have come a long way since the early 2000’s, writes Samuel Negredo, of University of Navarra. He studied 522 videos from four organizations to see if classic typologies of video content would still apply. They do not, Negredo found. His results were published in a recent issue of the open access VIEW – Journal of European Television History & Culture.
The studied newspapers have developed diverse types of online videos partly thanks to the inherent diversity of the Spanish audience, Negredo writes. An emerging trend in these videos is the increased visuality, although speech is still the most prevalent form of delivery. This development is making online video more appealing, but news organizations are still struggling to create website architectures that make finding and viewing the videos easy enough, Negredo states.
The article can be freely read online here.