The competitive online news environment, opinionated story types and functioning of democracy as a topic predece the use of strategic game framing in political news. A new article by Desirée Schmuck, Raffael Heiss and Jörg Matthes of the University of Vienna and Sven Engesser and Frank Esser of the University of Zurich, focuses on this concept.
Strategic game framing refers to framing of political news through the lenses of winning and losing, performances and political strategies. Media type, online versus offline editions, and content-related variables were studied here as possible antecedents of the media’s framing. The quantitative study looked at 825 news items from print, TV and online news during a non-electoral time in 2012 in Austria and Switzerland.
In addition to the antecendents (online environment, opinionated stories and democracy as a topic) found in the research, the authors found that content-related predictors moderate the influence of media-related antecedents such as newspaper type.
The article “Antecedents of strategic game framing in political news coverage” was published in Journalism and is available online (free abstract).
Picture: Chess by Habibah Agianda, license CC BY 2.0