Corporate media tend to focus on solutions offered by the organization to address issues related to workforce aging, and avoid associations with problems regarding older workers’ employability, write Anne C. Kroon, Martine van Selm, Claartje ter Hoeven & Rens Vliegenthart.
The study explores how corporate and news media frame older workers’ employability, and trace the factors that account for variation in these representations. The researchers combined an online panel survey with measures of media bias from content analyses of party press releases and media coverage in eight Dutch newspapers.
The study was published online by Journalism Studies. Read the article here. (abstract free)
Picture: Salat by Dennis Skley, licence CC BY-ND 2.0